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Tag Archives: marketing

Dad’s Super Pawn, located in Gulfport, Mississippi, came about 34 years ago as something of an impulse idea from owner Kevin Riley’s father. “I was actually going to college,” recalls Riley, who says that until then he had never even set foot in a pawn shop. “We were in the restaurant business,” he explains. “and […]

Does your company sponsor ambassadors and/or events in the shooting sports, hunting, or outdoor lifestyle?  Does your manager know what to expect of those ambassadors and what the ambassadors expect of the company? Come visit with our panel of industry professionals to discuss how your company can better leverage the investment in brand ambassadors and […]

Industry Data and New Shooter Recruitment Thursday, January 24 RET09 |10:30 AM – 11:30 AM | Lando 4205 When retail and range members are asked, “What’s the one thing NSSF can do for you?” the answers we hear most often are “Bring more customers to us” and “Provide information on how to understand the market […]

We’re always searching for topics to keep SHOT University fresh and give our retailers and range owners reason to come back each year. One of the more popular requests we’ve encountered since last year’s University has been for a discussion about e-commerce. In fact, we had so many requests, that we didn’t just add a […]

“They laugh and say that I might be the busiest person in the booth,” says Mossberg’s Director of Public Relations, Linda Powell, when asked what her coworkers would say about what she does at SHOT Show®. Powell is one of the matriarchs in the public relations facet of the outdoors industry, with 22 SHOT Shows […]