Exhibitor Academy Summer 2019


June 25–27, 2019

Whether you are a first time SHOT Show exhibitor or a seasoned veteran, the SHOT Show Exhibitor Academy delivers the education you need to succeed at SHOT and beyond.

It's 2 1/2 days of learning how to improve your SHOT Show experience, increase your ROI, and get the most out of your exhibit. And, it's free! National Shooting Sports Foundation, producers of the SHOT Show, along with our hotel and contractor partners will be providing all your needs from the moment you touch down in Las Vegas until the Academy concludes.

SHOT Show will provide hotel rooms*, transportation to and from the Sands Expo if needed, two breakfasts, two lunches, and receptions. All you need to pay for is airfare to Las Vegas. Attendees also will receive special offers from many of the contractors you work with at the SHOT Show — lead retrieval, floral, hotel reservations and more.

Stay tuned for more information on the 2019 Exhibitor Academy. If you have questions, feel free to contact Cassandra Stock or call 702-216-5836.


2019 Schedule of Events

Tuesday, June 25
Welcome 3:30–3:45 PM Welcome from NSSF
by Chris Dolnack, NSSF
General Session 3:45–5:15 PM 3 Big Ideas for Better Booth Traffic
by Robyn Davis
Reception 5:30–7:00 PM The SHOT Social
by SHOT Show Vendors
Wednesday, June 26
Breakfast 7:30–8:20 AM Breakfast
General Session 8:30–9:40 AM Inside the Mind of the SHOT Show Exhibitors
Moderator: Melissa Schilling, NSSF
Panelists: Michael Kinn, Vista Outdoor, and Christie Gates, Benelli USA
Breakout 9:50–10:40 AM Breakouts — TWO CLASSES:

  • Protecting American Technology — A Partnership Between Private Industry and the Federal Government
    by Chinique Henderson, DHS, and Frederick Bradeford, FBI
  • Creative Options for Unique Booth Builds
    by Freeman Staff
Networking 10:45–11:30 AM Campfires & Roundtables… Getting into the Weeds with Your Show Partners and Peers
by Show Staff and Vendor Partners
Breakout 11:40 AM–12:30 PM Breakouts — TWO CLASSES:

  • Branding Your Business at SHOT
    by Dave Jeannette and Chris Tatulli, NSSF
  • The Power of Data at the SHOT Show
    by Thad Lurie, Experient
Lunch 12:45–1:45 PM Lunch with the Sands Expo Center
Breakout 2:00–2:50 PM Breakouts — TWO CLASSES:

  • Expand Your Sales Overseas with Assistance from the Department of Commerce
  • How to Succeed for First-Timers
    by Jeff Pressman, Show Management
Breaktout 3:00–4:15 PM Inside the Mind of the SHOT Show Buyer
Moderator: Chris Dolnack, NSSF
Panelists: Jeanelle Westrom, Davenport Guns; Dick Abramson, Centennial Gun Club; and Richard Sprague, Sprague's Sports
General Session 4:30–6:30 PM Behind the Scenes Tour with the Venetian and Palazzo
by Venetian/Palazzo Staff
Thursday, June 27
Breakfast 7:15–8:00 AM Breakfast/Tour
General Session 8:00–9:20 AM Inside the Mind of the SHOT Show Media
Moderator: Bill Dunn, NSSF
Panelist: Roy Huntington, FMG
Breakout 9:30–10:20 AM Breakouts — TWO CLASSES:

  • Understanding the Costs of the SHOT Show from Start to Finish
    by Jennifer Carr, Show Management
  • Getting the Most out of Social Media at the SHOT Show
General Session 10:30–11:00 AM Take Your Best SHOT
by Chris Dolnack, NSSF and Jeff Pressman, Show Management
General Session 11:00 AM–12:15 PM The SHOT Race
by Show Staff
Lunch 12:15–12:30 PM Lunch
  • *Limit 1 complimentary guest room per company. Limit 2 people per company. Both employees must be registered.
  • Space is limited, so sign up early. Registration will open soon. Applications will be taken on a first-come, first-served basis.
  • Please understand that space availability for the Academy is limited and last-minute cancellations prevents others from being able to attend. Therefore, you must email Cassandra Stock within 7 days of the event, or no-shows will be subject to a $250 penalty that will be applied to the exhibitor's 2020 SHOT Show invoice.
  • Questions? Please Contact Cassandra Stock or call 702-216-5836.